Business & Entrepreneurship
Digital Marketing for Small Businesses
Reach customers without a marketing budget
- 3 weeks
- Beginner
- Hybrid
- 3 modules · 6 lessons
- Certificate
Participants build a complete marketing plan for their own business — positioning, content calendar, platform strategy, and a simple measurement framework — and practise producing content on a phone.
Outcomes
What you will be able to do
- Define a clear positioning and target customer
- Plan and produce content on a phone
- Use social platforms effectively for a small business
- Run and evaluate a low-budget campaign
- Measure results and adjust
Curriculum
What is covered
- Positioning and customer definition90 min
- Choosing the right platforms90 min
Requirements
Before you join
- A smartphone
- An existing or planned business
Audience
Who it is for
- Small business owners
- Entrepreneurs
- Marketing staff
Keep going
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